What is a direct dye? Semi-permanent material? Demi-Permanent?

When it comes to colorization, you hear a lot of words being used to refer to hair color, but what do they mean? Direct dye Another term you can hear is "direct dye hair color". The saying is that the dye does not use the developer and works by putting color on the hair. Does it look familiar? This is probably because it is a semi-permanent color. Temporary color also fits this definition, but...

What is a High Lift Hair Color?

High lift hair color is a permanent dye that when combined with twin areas the 40-volume developer will lift some of the pigment in your hair. It also glows when you add color. It provides an alternative for people who refuse to use bleach on their hair. While bleach can harm your hair, it is important to note that when used properly, wonders can also occur. Even still, high-lift hair color...