Jabra Creates Contest to Find the Most Pinteresting Mom

Bluetooth headset-maker Jabra is running a pretty interesting Pinterest campaign this Mother's Day. Their "My Pinteresting Mom" campaign is a contest that encourages pinners to share their favorite images that represent their mom.

All you have to do to enter is create a board titled "My Pinteresting Mom" and then pin away. Board content is up to the pinner, but the company offers the following suggestions:

Post things to the board that represent your mom – could be favorite book she read to you as a kid, the meal you always had at Sunday dinner, her favorite perfume, etc.

You also have to include the Jabra Pin to Win image and three items from Jabra.com that would "help mom out" on your board. Once your board is complete, fill out this form and you are entered.

First place prize is $500 and a Jabra FREEWAY device. Second place is a Jabra SOLEMATE.

Not a bad idea for a contest. The process is a bit lengthy, but Pinterest isn't the easiest network to run a contest on, so a little clunkiness comes with the territory.

Hurry up. The contest only runs until tomorrow (Thursday) night at 5pm ET.

Good luck everyone and Happy Mother's Day!

Minor disclosure: Jabra was a client of mine at my former employer. This page also may contain affiliate links. Please see my disclosures page for more information about my affiliate partnerships.

(April 2013) By the Numbers: Some Amazing Pinterest Stats

Here we go again, with another "By the Numbers" post for all my fellow social media stat geeks. This time, we look at the image-bookmarking phenomenon that is Pinterest.

Note: This post was originally published on my other blog Digital Marketing Ramblings. For more social media stats and news, be sure to check it out...

Anyways, here you go. More Pinterest stats then you'll ever need.

• Pinterest launch date: March 2010 (3 years old) (Tweet this fact)

• Total number of Pinterest users: 48.7 million users (Tweet this stat)

• Percentage of total Pinterest pins are repins: 80% (Tweet this stat)

• Average Time Spent on Pinterest Per Visit: 14.2 minutes (Tweet this stat)

• Number of Pinterest employees: 80+ employees (Tweet this stat)

• Pinterest user with the most followers: Joy Cho (14.5 million followers) (Tweet this stat)

• Pinterest brand with the most followers: Nordstrom (4.4 million followers) (Tweet this stat)

• Most followed board on Pinterest: Delicious (6.9 million followers) (Tweet this stat)

• Most Repinned Pinterest Pin: Garlic Cheesy Bread (103,000 repins) (Tweet this stat)

• Most Liked Pinterest Pin: Nailed It (16,500 likes) (Tweet this stat)

• Most Commented on Pinterest Pin: Old Couple (866 comments) (Tweet this stat)

Please note that some of these numbers are easier to find than others. A few of these stats come from Instagram’s own reports, but some are based on news reports and not official company tallies. Basically, this is the best I can find and I don’t guarantee anything to be 100% accurate.

As if that wasn't enough stat porn, here is a little infographic from Wishpond that displays stats about the users that have made Pinterest such a quick success.

Keep checking back for monthly updates!

How Do Most People Use Pinterest?

Pinterest has certainly had a busy year. The visual bookmarking social network has quickly become one of the most active and fastest growing sites around. Their 25 million users are very active and engaged on the network.

So what do we know about this rapidly expanding user base? Marketing app maker Wishpond has crunched the numbers and created this handy infographic that details who these users are and what they do on the network.

I was a bit surprised about the stat that 80% of all pins are repins. I knew the number would be high, but never imagined 80%. Can you believe that only 20% of Pinterest pins are originals? That just shows how important it is to pin creative, original content if you are using Pinterest for sales and content marketing.

Anything here surprise you? Leave a comment with your thoughts.