Thursday, December 17, 2015

Pinterest Launches Product Price Tracking

Pinterest announced today that they've launched a new feature for their buyable pin program (IE: products you can buy directly from a pin) that enables product price tracking. Now, users can get notified in real time via in-app notifications and emails when a buyable pin they've pinned drops in price.

Pinterest Losing Key Member of Marketing Team

The Wall Street Journal reported today that Pinterest's head of brand, David Rubin, will be leaving at the end of the year. Rubin came to Pinterest in July 2014 from Unilever and had been challenged with, among other tasks, making the Pinterest platform more appealing to men.

Although Rubin's next gig isn't clear at this time, the Journal does cite a coast-to-coast commute as a factor in the departure.

Best of luck David wherever your professional journey takes you next!

Wednesday, December 16, 2015

Using Pinterest to Predict 2016 Trends

In this time of year-in-reviews and predictions for the new year, Pinterest has joined in on the fun with their Pinterest 100, which is a collection of 100 hand-picked trending pins from their most popular categories including food, fitness, home, tech and beauty.

This collection is yet another reminder that Pinterest is more than just a photo-sharing platform and that it is a source of a great deal of valuable data.

There are some interesting selections in this mix. You can view the entire pin collection by clicking on the board below:

Monday, December 7, 2015

250 Important Pinterest Stats for Businesses and Marketers (new report)

Pinterest started out as a humble, little, niche photo-sharing site that had a fairly loyal following of people who enjoyed sharing creative ideas they either came up with or found in their web travels. That all changed a few years ago as Pinterest stepped onto the social media main stage and grew exponentially into the 100+ million user platform that it is today.

I just released my latest social media stat report. This new report should give businesses and marketers everything they need to know about the ecommerce marketing powerhouse that is Pinterest.

This report is a digital collection of every Pinterest statistic I have curated over the years on my other site, DMR, as of December 2015. Over 250 of them including stats for:
  • User Totals
  • Demographics
  • Pin Stats
  • Board Stats
  • Stats for Businesses
  • Mobile Stats
  • Etc.- all in one place
I try to go through each and every stat regularly and update as much as possible and, as always, every stat is linked to its original source and its date is listed.

To get your copy of this report, click on the button below to purchase it:

pinterest stat report

Tuesday, November 10, 2015

Pinterest Reorganizes Mobile User Profiles

pinterest mobile user profile
Starting today, users of the Pinterest iPhone or Android apps will see a different layout when they visit their profiles.

Pinterest is embracing the concept of people using their platform to save ideas for later and made finding pins in the mobile app easier. Some of the changes include placing recent pins on the top of the profile, letting users browse their boards by modified date in addition to alphabetically.

Pinterest Success Case Study: eBay

Need a little inspiration as you pin away to your business account?

Going forward, we will be posting quick hits here that spotlight various examples of Pinterest business success stories. There are plenty of case studies out there, but the goal here is to sift through everything available and offer up the best examples of how a company is really doing things right on Pinterest and seeing nice results from their work.

Monday, November 9, 2015

Pinterest Launches New Visual Search Feature

Image credit: Pinterest
Pinterest has launched a new tool that, when paired with their new buyable pins and shop section, will make it an ecommerce force. The new feature is a visual search option for pins. Users will be able to highlight an element of a picture and see if that element is available elsewhere on Pinterest.