Sunday, February 17, 2013

How Do Most People Use Pinterest?

Pinterest has certainly had a busy year. The visual bookmarking social network has quickly become one of the most active and fastest growing sites around. Their 25 million users are very active and engaged on the network.

So what do we know about this rapidly expanding user base? Marketing app maker Wishpond has crunched the numbers and created this handy infographic that details who these users are and what they do on the network.

I was a bit surprised about the stat that 80% of all pins are repins. I knew the number would be high, but never imagined 80%. Can you believe that only 20% of Pinterest pins are originals? That just shows how important it is to pin creative, original content if you are using Pinterest for sales and content marketing.

Anything here surprise you? Leave a comment with your thoughts.
pinterest user infographic

1 comment:

  1. Hi, I am a reporter for a college newspaper, and was wondering if I could speak with you about Pinterest and how it has changed the way we do things, and if it has become an obsession. My email is